Why is it important for an advertiser to consider the length of time between shoppers’ discovery and final purchase?
- There is an opportunity to help high-intent shoppers discover the brand’s product while they are in this research stage.
- Shoppers are less likely to purchase if they leave after the discovery phase.
- Shoppers are more likely to purchase another brand’s products after a certain length of time.
The correct answer is:
- There is an opportunity to help high-intent shoppers discover the brand’s product while they are in this research stage.
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