You want to create your daily social media plan and decide how many tweets to post today with the help of the Social Media Tracker. What should you do?

Review basic engagement metrics and their changes over time using the “Engagement” report
Analyze your and your competitors’ publishing trends using the “Activity” report
Analyze your and your competitors’ followers’ trends using the “Audience” report

The correct answer is:

Analyze your and your competitors’ publishing trends using the “Activity” report.