You want to create your daily social media plan and decide how many tweets to post today with the help of the Social Media Tracker. What should you do?
- Review basic engagement metrics and their changes over time using the “Engagement” report
- Analyze your and your competitors’ publishing trends using the “Activity” report
- Analyze your and your competitors’ followers’ trends using the “Audience” report
The correct answer is:
- Analyze your and your competitors’ publishing trends using the “Activity” report.
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