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Hootsuite Social Marketing Certification 

Your click-through rate measures how many people click a link in your post. How do you calculate it?

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  • Divide the total number of clicks on a link in a post by the total number of impressions
  • Divide the number of conversions you received against the number of clicks you received on your links
  • Divide the number of conversions you received against the total engagement rate
  • Divide the total number of clicks on a link in a post by the total reach

The correct answer is:

  • Divide the total number of clicks on a link in a post by the total number of impressions.

🎓 Get all the latest and 100% correct Hootsuite Social Marketing Certification Exam Answers

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