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Google Ads Display Certification 

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

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  • Cost–per–click (CPC)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Cost–per–acquisition (CPA/CO)

The correct answer is:

  • Viewable cost–per–thousand impressions (vCPM).

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