Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
- Some users download apps and then forget about them.
- A significant percentage of app users churn after three months.
- Apps can be accidentally uninstalled during operating system updates.
- Those who haven’t yet downloaded an app might need extra incentives.
The correct answer is:
- Some users download apps and then forget about them.
- A significant percentage of app users churn after three months.
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