You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?

  • Custom links
  • Deep links
  • Landing page links
  • Targeting links

The correct answer is:

  • Deep links.

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