On-page SEO is the branch of SEO that involves all the actions that are taken to improve a site’s SERP ranking on the website pages themselves. In other words, these steps are taken on the website instead of away from it.
Things like adding the right metadata, optimizing the slugs, publishing content, etc., are all part of on-page SEO.
In this post, we’re going to be looking at the critical role that content plays in this type of SEO.
Where is content utilized in on-page SEO?
There are different areas and places where content is used on a website. For example:
- Metadata: The metadata of a website includes its meta title and meta description. The latter comprises written content and has to be very carefully curated.
- Landing page content: The landing page of the website is the main page where the domain leads. It is also called the home page. On the home page, the written content serves the purpose of describing the website and what it is about.
- The blogging section: The blogging section of a website is where the blog posts are published. These blogs also play a role in improving the site’s ranking.
These are some of the main places where content is used in on-page SEO.
What role does content play in on-page SEO?
The main and simple role that content plays in on-page SEO is that it acts to educate the site visitors and the search engine crawlers about the website.
For the readers, understanding the website and the purpose it serves is important because they can then decide whether it is useful for them or not.
On the other hand, it is important to tell the search engine crawlers about the relevance of the site so that they can rank it accordingly.
In order for these purposes to be fulfilled properly, i.e., informing the readers and search engines of the site’s relevance, the content has to be high-quality.
How can you create high-quality content for on-page SEO?
Now, let’s talk about how you can create quality content for your site’s on-page SEO.
1. Utilize keywords properly in the text
Keywords are one of the most important things in SEO writing. They have to be used in the right number and in the right manner. When utilized correctly, keywords describe the content’s relevance and subject to the search engines.
When you are writing content for on-page SEO, you have to ensure that you use the focus keyword in it at 1% or 2% density.
If there is a need to refer back to the main keyword frequently, you can alter it a little and use a secondary LSI keyword instead.
This is an important tip to keep in mind if you are creating content for on-page SEO.
2. Add images and visuals along with their alt texts
Images and visuals can add color to your content and make it more enjoyable to read. When your readers are engaged, they are less likely to abandon the website.
You should add helpful images and visuals to your content. Ideally, they should provide some sort of value to the main text, i.e., by illustrating a point or giving an example, etc.
But, if there is no application for such sort of illustration, etc., you should add them even if it is totally for decorative purposes.
Adding the alt text is important because it describes the contents of the image to the search engine crawlers. Search engines don’t judge an image based on what it visually contains since they can’t exactly see it. Rather, they use the alt text to understand what the image is about.
3. Make sure that your content is unique and free from plagiarism
Plagiarism is one of the worst things that can occur on a website. If the content on a website is found to be plagiarized, it can mean bad news for them. Search engines can de-rank and de-index such websites.
That is why you have to ensure that the content you put out on your site is fully unique and free from plagiarism. You have to check for accidental plagiarism in the content before you publish it, and if there is any present, you have to eliminate it.
Paraphrasing is a good way to remove plagiarism from your content. Once you paraphrase a piece of text, any similarities it has with other content get eliminated. It is because paraphrasing changes some of the words from the text and replaces them with suitable alternatives. Not just that, it also alters the sentence structure of the content to make it unique. You can do it manually but keep in mind that it would require some of your time and focus. If you can’t do that, there’s an alternative available. It is to use an online paraphrasing tool. You can find many of them but we recommend you use Paraphraseonline.io since it produces some of the best results we’ve seen so far.
And that brings this post to a close.
On-page SEO involves the different SEO activities that are done on the website itself. Written content plays a major role in on-page SEO since it features in places such as meta titles, meta descriptions, blog posts, and the like.
In the post above, we’ve talked about how you can create high-quality content for your site following a few simple tips. We hope you enjoyed reading!