Google Ads Video Certification

Which is the best tip for optimizing a TrueView video for viewer engagement?

August 5, 2019 Certificate Land

Look at engagement rate for targeting and focus on the methods with the highest view through rate
Add exclusions to the campaign
Increase each target group’s bid by 100%
Run both an in-stream and a video discovery version of the ad

The correct answer is:

Look at engagement rate for targeting and focus on the methods with the highest view through rate.

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