100% Free and Updated Amazon Ads Foundations Certification Exam Questions & Answers.
The Amazon Ads Foundations Certification validates an individual’s general knowledge of Amazon Ads solutions, emphasizing display advertising.
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Amazon Ads Foundations Certification Details:
- Questions: 50 questions
- Pass rate: 80% or higher to pass
- Retake period: 24 hours
- Validity Period: 12 Months
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👣 Step 1: Click here and sign in with your Amazon Ads account.
👣 Step 2: Start your exam.
👣 Step 3: Copy (Ctrl+C) the question from the Amazon exam section and then find (Ctrl+F) the question from here and get the correct answer.
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(Click on the questions to get the correct answers)
1. Amazon Ads offers in-house creative services that cover creative strategy, creative optimization and editing, and net-new creative production.
2. Which of the following describes a partner type of advertiser?
3. What distinguishes Sponsored Brands ads from Sponsored Products ads?
4. What is the primary purpose of advertisers leveraging planning solutions and tools in their ad campaigns?
5. Which of the following describes an enterprise type of advertiser?
6. What insights can advertisers gain from utilizing planning solutions and tools?
7. Ana wants to run a campaign to audio publishers around the world. Which ad channel should she use?
8. Which of the following is a brand shopping experience channel available for ad placement?
9. The recommended metrics for analyzing building awareness are: impressions, viewable impressions, unique reach and frequency, and brand search.
10. Metrics such as the number of impressions served, how many unique customers were reached, and the click-through rate are related to which stage of the customer shopping journey?
11. Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?
12. Iris, a disposable camera company, recently used social media campaigns to drive traffic to their Brand Store. Which stage of the customer shopping journey is most impacted by using this strategy?
13. Sophia runs a Brand Store that sells vintage apparel. She wants to launch a campaign that helps make her product and brand story more memorable. Sophia’s campaign should be aligned with an awareness objective.
14. Accent Athletics is running an ad to shoppers who recently considered products in the “golf shoes” category. What type of audience is Accent Athletics using to reach these shoppers?
15. Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?
16. _______audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.
17. Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?
18. _______is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.
19. _______is a self-service advertising solution designed for brands of any size to reach and inspire audiences where they watch content.
20. Campaign reporting insights reported on Amazon Ads include both industry standard metrics and Amazon.com proprietary metrics.
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21.Amazon Ads metrics are unable to measure attributed ad impact wherever customers spend their time, such as on the advertiser’s website or through a measurement partner.
22. Accent Athletics recently launched a campaign and would like to measure the impact of ad tactics on shopping activities across retail outlets, while their campaign is still mid-flight. Which measurement solution should they use?
23. Which of the following measurement solutions should advertisers running awareness and consideration campaigns with Amazon Ads use to obtain performance insights and inform actions?
24. Wang wants to run a campaign featuring video ads to audiences who enjoy gaming and live streaming service. Which ad channel should she use?
25. _______is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
26. What is the primary objective of awareness goals in ad campaigns?
27. Why do advertisers set loyalty goals?
28. Which of the following campaign actions describes an advertiser with a conversion business goal?
29. Which of the following is a pre-built standard audience type available with Amazon Ads?
30. Which of the following advertising solutions compares brand-specific insights with existing market research?
31. Which of the following describes overlap reports?
32. Advertisers with a product or brand to promote can buy custom solutions, whether or not they sell products in the Amazon store.
33. Which of the following ad types help brands connect with viewers on streaming services like Freevee and Twitch?
34. Which ad type is suited for promoting a single product with a customizable message?
35. The cross-channel planner can help advertisers manage budget allocation and test their audience reach hypothesis to confirm or change their initial beliefs based on new insights.
36. Li manages ad strategy at a pet supply company. He is interested in understanding the nature of his audience, such as the income or age range, on Amazon.com. Which insights would be most useful for him to review and craft the advertising strategy?
37. _______is an audience planning tool that allows you to incorporate your own audiences into your Amazon Ads campaigns by onboarding directly into Amazon DSP.
38. Which of the following solutions is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
39. Video ads and display ads can be delivered through which of the following gaming and live streaming service marketing channels?
40. _______is an opt-in, invitation-only program where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, completing short surveys, and enabling ad verification for ads they see.
41. Utilizing audience planning solutions to analyze customer demographics and behaviors can help an advertiser create campaigns that will connect with their ideal audience.
42. Li would like to create a video asset for his recent campaign. He wants to augment his brand’s existing video assets and feature brand elements like ratings and product details. Which of the following tools can he use?
43. _______is a tool that uses generative models and an advertiser’s product information to create unique brand-themed product images in seconds.
44. Which of the following is a self-service tool to manage Amazon Ads campaigns across Amazon.com, mobile apps, and other affiliated sites?
45. Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?
46. Which of the following brand shopping experiences are used to inspire, inform, and entertain customers with real-time brand interaction within produced shows?
47. Which third-party measurement solutions can estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics?
48. Kitchen Smart is looking to understand the incremental impact of their offline sales. Which of the following solutions should they use?
49. Overlapping audiences enables advertisers to learn more about audiences on Amazon.com and discover new audiences that share common insights with a selected audience.
50. Sponsored ads are managed on which of the following self-service tools?
51. Advertisers can connect with — to drive purchases for their products by engaging audiences that have recently considered products in a given category.
52. A car insurance company recently ran an awareness campaign on Amazon promoting a new insurance bundle. The company does not sell on Amazon. Which of the following insights could be available to them? (Select 3)
53. Which measurement solution allows advertisers to understand overall shopping activity on Amazon before, during, and after advertising campaigns?
54. Ha Yoon is an advertiser at a cold brew coffee manufacturer. Which audience would be best for her to use to reach these shoppers on Amazon that her brand already has a direct relationship with off Amazon?
55. Terry wants to communicate his brand’s value through storytelling. Which Amazon DSP creative type is most appropriate for this goal?
56. Dreyfus is an advertiser looking to drive purchase for his brand’s products. Which metrics would be best for evaluating his campaign’s purchase goals? (Select 2)
57. Which of the following are considered advertiser audiences? (Select 2)
58. Which of the following is the Amazon DSP creative type that automatically optimizes based on a selected optimization goal?
59. Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive consideration?
60. Onisim wants to use display advertising to reengage shoppers that viewed their product detail page, but did not purchase. Which audience would be best for helping Onisim achieve this goal?
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61. Qismat is an advertiser at a bedding company. He wants to reach shoppers who purchased his brand’s mattress so that he can promote bedding and pillows. Which audience would be best for helping him achieve this goal?
62. What value do overlap reports provide advertisers?
63. Which of the following ad types are located within shopping results and promote individual products?
64. HouseWarez is running a campaign to remarket to existing brand customers for cross-selling purposes. What stage of the customer journey is HouseWarez focusing on?
65. Tamiko is an advertiser at a bowling supply company running a display campaign. She wants to learn more about audiences that share similar attributes to the audiences she is currently reaching through her campaign. What should Tamiko consult to learn more about this?
66. Minoru is an advertiser at a consumer packaged goods company. He recently ran a campaign where his primary goal was to drive loyalty for his brand’s lavender scented laundry detergent. Which metric would be the best indicator of this campaign’s success in helping drive loyalty?
67. Which of the following audiences might help Red Eye Coffee, a brand that sells canned coffees, increase consideration for their products? (Select 2)
68. Cliff is an advertiser at a luxury bedding company and wants to reach shoppers that recently shopped for related products. Which of the following audiences should he select? (Select 2)
69. Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?
70. Tandra is setting up a campaign to drive awareness of her brand’s new booklight. She wants to reach the community of readers on Goodreads. Considering only this information, where should her ads be placed?
71. Which audience solution allows advertisers to reach shoppers that previously visited certain product detail pages on Amazon?
72. Which inventory is available for Sponsored Products and Sponsored Brands campaigns?
73. Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers that recently viewed products in the non-fiction category. Which of the following audiences would be best at helping Atlas drive consideration of books in this category?
74. A manufacturer of chewing gum recently launched a new spearmint flavor. They’re looking to promote this new flavor to audiences that do not know about their product. Which of the following audiences should they select? (Select 2)
75. Cristobal is an advertiser at a cold medicine brand. He wants to understand the time of day that shoppers purchase from his brand. Which insight would be best for Cristobal to review?
76. Jasmine wants to understand the impact a campaign had on the perception of her brand. Which of the following should she consult?
77. Devin is tasked with a long-term goal of building his brand’s customer base. Which of these ad types can help build brand awareness by featuring a custom headline, logo, and set of products?
78. Penny has uploaded an MPEG-4 file in the Amazon DSP to use for her creative. Which of the following creative types is she employing?
79. True or false? In-stream video ads do not appear within video content and typically use space reserved for a display ad on a website or app.
80. True or false? Third-party served ads in Amazon DSP can be used on third-party desktop and mobile sites, third-party apps, third-party video, and Amazon O&O.
81. Brighton is an advertiser selling holiday cookies on Amazon. He wants to reach shoppers who recently viewed or purchased products in the “bakery and dessert gifts” sub-category. Which audience solution will Brighton rely on to achieve this?
82. True or false? The only way for advertisers to reach their existing audience in Amazon campaigns is by leveraging an Amazon pixel.
83. Tiny Feet has a direct relationship with their audience that signed up for their monthly newsletter. They want to reach this audience with an Amazon campaign promoting a new shoe. Which audience solution should they leverage?
84. Ujarak is an advertiser at a magazine company. He wants to reach shoppers who visited the subscription sign-up page, but did not complete their signups. Which type of audience could he use to best reach this audience?
85. Ojistah wants to develop a strategy for her brand on Amazon. Which of the following audience solutions would best help her understand how customers currently view and purchase the brand’s products on Amazon?
86. Maya’s brand sells products on their own website and wants to reach similar shoppers on Amazon. Which type of audience should Maya select?
87. Cora wants to run ads in the Amazon DSP that integrate Amazon customer reviews. Which creative type should she choose?
88. Yvonne’s business sells hiking equipment on Amazon. She wants to use Amazon Advertising to reengage customers who have previously visited her website. Which audience solution will Yvonne rely on to achieve this?
89. Anita is running Amazon ads with placements on and off Amazon. Which of the following ad types could Anita be using? (Select 2)
90. Wilfredo works for an advertising agency and is interested in leveraging Amazon Advertising to reach his audience in an unconventional way. Which solution would be appropriate for this goal?
91. Advertisers can connect with _______to drive purchases for their products by engaging audiences that have recently considered products in a given category.
92. Which of the following best describes the value of brand halo metrics?
93. Janka is an advertiser at a party supply brand. She wants to understand areas such as income range, age range, and marital status of her brand’s shoppers. which insight would be best for Janka to review?
94. Charlie wants to generate long-term, new demand for their brand by reaching those who are not currently engaging with the category. What stage of the customer journey should Charlie focus on?
95. True or false? An advertiser who sells products on Amazon could access insights that report on total retail activity for all of their products.
96. Which of the following best describes a campaign with a purchase goal?
97. Which Amazon audience can be used to reach shoppers who recently viewed or purchased items in a specific category or sub-category?
98. Hokulani is an advertiser at a designer pottery brand. She recently ran a campaign where her primary goal was to drive purchase for her brand’s clearance on last season’s wooden planters. Which metric would be the best indicator of this campaign’s success in helping drive purchase?
99. Darius is an advertiser at an office supply company. He wants to reach shoppers that recently viewed detail pages of other products similar to his brand’s offerings. Which audience would you recommend for Darius to leverage in this campaign?
100. Bai Xue is an advertiser at a basketball manufacturer. She wants to reach an audience that searched for terms relevant to her brand and products. Which Amazon audience could help her reach these shoppers?
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101. Which of the following best describes advertiser audiences?
102. What are Subscribe & Save metrics best used for?
103. Tiny Feet has their own website. They want to reach their website’s audience with an Amazon campaign. From which source should they transfer their audience?
104. Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive awareness?
105. Which of the following is a true statement about retail insights?
106. Myung-dae is an advertiser at a hair care brand. He wants to understand the percentage of first time versus repeat buyers of his brand’s products. Which insight would be best for Myung-dae to review?
107. Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following would help him understand this?
108. True or false? Amazon Advertising offers solutions for businesses of every size and at any stage.
109. Why do advertisers look at detail page views?
110. Sports Lab is running Amazon ads on FireTV. Which inventory are they leveraging?
111. Rhonda is an advertiser at a consumer packaged goods company that sells laundry detergent. She is looking to reengage her existing audiences to encourage repeat purchases on Amazon. Which audience(s) would best help Rhonda achieve this goal? (Select 2)
112. Where can display ads be placed?
113. Miguel knows that the majority of e-commerce customers do not purchase after viewing a product for the first time. He wants to reengage those that have viewed his brand’s products. Which Amazon audience should Miguel leverage?
114. Which of the following best describes a campaign with a consideration goal?
115. Lawanda wants to expand the reach of her brand’s campaign beyond what is achievable through Amazon’s websites and apps. Which inventory should she leverage?
116. What is the primary purpose of Sponsored Brands?
117. _______is an Amazon Ads solution that allows advertisers to programmatically buy ads to help reach new and existing audiences where they spend their time.
118. Custom ads are served on Amazon DSP.
119. Which of the following ad types would be used in Whole Foods?
120. What type of ads are delivered through Amazon Music?
121. _______is a tool that allows you to auto generate customizable assets to feature a tailored background, logo, headline, or other copy.
122. Which of the following tools can an advertiser use to add custom AI-generated brand images to their Sponsored Brands campaign?
123. Kitchen Smart would like to create a video for a Sponsored Brands campaign that copies details and images from their current product detail page. Which tool or service can Kitchen Smart use to achieve this?
124. Which of the following features are provided in the cross-channel planner?
125. Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand’s existing audience from web sales last holiday season. What type of audience can they engage to achieve this?
126. Amazon Ads is available exclusively to advertisers in industries that involve retail sales.
127. Which of the following describes a small and medium-sized business type of advertiser?
128. Which of the following ad products allows advertisers to educate and inspire customers with real-time brand interaction through streaming?
129. Amazon DSP is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
130. _______help advertisers benchmark against industry norms or conduct side-by-side comparisons to other media investments.
131. The Sofia Martinez agency is planning their media buying for next year to optimize their media mix and drive increased ROI. Which of the following solutions should they use?
132. Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?
133. Which of the following audiences can be built from advertisers’ existing audiences, and leverage machine-learning algorithms to help reach new audiences with similar characteristics?
134. _______audiences are based on regularly demonstrated shopping interactions reflective of broad interest groups.
135. _______gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon.com.
136. Advertisers can use impressions as a metric to indicate success towards your conversion goals.
137. Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.
138. Jane wants to run a campaign to reach readers of news and books. Which of the following options would be a channel to reach her desired audience?
139. Li would like to reach viewers on streaming services like Freevee and Twitch. Which type of ad should Li use?
140. Ad types like display ads, video ads, and audio ads are only available through Amazon owned and operated sites.
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141. _______helps advertisers navigate a brand’s seller account and grow their business on Amazon.com with helpful tools and content, all from one convenient dashboard.
142. Which of the following describes audience insights?
143. Mary is in charge of ad strategy at a hardware company. She wants to understand the time of day when her audience is most likely to purchase her brand’s products. Which insights would be useful for her to review to craft the advertising strategy?
144. Which customer shopping journey stage is associated with boosting brand sales and growing business sales?
145. The _______stage of the customer shopping journey involves a customer taking action towards a purchase.
146. Which of the following campaign actions describes an advertiser with an awareness business goal?
147. Which stage of the customer shopping journey would an advertiser look at Subscribe & Save metrics?
148. During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which goal is she measuring?
149. A music store wants to understand the percentage of repeat customers to run a customized campaign. Which insight would be most useful to review to build a strategy around?
150. Kitchen Smart wants to understand how their Amazon Ads campaigns impacts traffic on their website. Which measurement solution can they use to gain this insight?
151. You have used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
152. Metrics in the _______stage help advertisers understand how their ads are driving customers to find out more information about their product.
153. An automotive manufacturer wants to drive awareness for their new, large SUV, and want to reach an audience that is more likely to be interested in purchasing a family-sized car. Which of the following options should they choose when creating the audience for their campaign?
154. Ana wants to increase purchases for her health food products by engaging audiences that have recently considered products in the vegan category. Which audience type should Ana use to achieve this?
155. A strategy to get the right shoppers to your store or website reflects the conversion stage of the customer shopping journey.
156. Taking action online to visit a product page or some other destination reflects which of the following advertising goals?
157. Li is the owner of a boutique marketing agency that manages Amazon Ads campaigns for creatives. What type of advertiser would Li be considered?
158. Which of the following metrics are generated from first-time customers and help advertisers understand ad-attributed purchases?
159. Ana would like insight into how alternative marketing channels, like social, video, display, and email, impact shopping activity and sales performance on Amazon.com. Which Amazon Ads measurement solutions can she use?
160. A metric recommended for measuring loyalty goals is:
161. _______is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads events as well as their own event tables.
162. Which of the following is a measurement and analytics advertising solution?
163. When advertising, how do loyalty-based objectives differ from consideration-based objectives?
164. Which of the following is an Amazon Ads technology advertising tool?
165. What do lifestyle audiences help advertisers to do?
166. Which of the following ad types would be used in Whole Foods?
167. Detail page views and product review page views are measured at which stage of the customer shopping journey?
168. Which ad type helps to drive brand discovery among customers searching for similar products in relevant shopping results?
169. Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
170. How do Amazon Ads measurement solutions help advertisers?
171. Which of the following ad types would be used on IMDb?
172. Audiences based on shopping interactions are built from which of the following shopping interactions?
173. Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?
174. Parents between the age of 30-35 is an example of which type of audience?
175. Which of the following ad placements allows you to bridge your online and offline marketing through branded experiences and custom campaigns?
176. Detail page views, product review page views, and video completion rate are measured at which stage of the customer shopping journey?
177. _______refers to the knowledge, perception, and familiarity shoppers have of a brand.
178. An advertiser selling cleaning supplies learns that there is a spike in purchases on Sundays. They decide to run a Brand Store homepage takeover on a Sunday to help capitalize on this purchase behavior. Which audience insight is reflected in this scenario?
179. What type of study measures relative impact of different sources of advertising over time?
180. Jane wants to run ads on Alexa in-home devices. What type of ads should Jane run?
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181. What is the objective of ensuring that your brand is the first choice for customers?
182. What type of content can be used for guiding potential customers in evaluating product options during the consideration stage?
183. Which of the following is a benefit of advertising with Amazon Ads?
184. Amazon Ads campaigns can be delivered across formats, websites and devices where customers spend their time using Amazon DSP.
185. The _______consolidates customer insights from various sources, providing a unified view of customers to create custom advertiser audiences.
186. Accent Athletics would like to run a campaign for “coffee lovers”. Which audience type can they use to reach their ideal audience?
187. Maria runs a business selling cellphone cases using Brand Stores. What type of advertiser is Maria?
188. The _______measurement solution is reported when campaigns are in-flight and refreshed on a daily basis, allowing for advertisers to make mid-flight optimizations.
189. The _______is a media planning solution which empowers advertisers to create full-funnel media plans across audience touch points on Amazon.com – including sponsored ads, display, online video, Streaming TV, audio and other places customers spend their time.
190. Amazon Publisher Direct is a channel available for ad placement on Amazon Ads.
191. Which of the following is a channel available for ad placement of Amazon Ads?
192. Amazon Ads offers media planning tools to help strategize with cross-channel planning solutions.
193. Cloud Air wishes to incorporate customers who have taken frequent flights within the last year into their future Amazon Ads campaigns. Which insight and planning tool can help them achieve this?
194. A potential customer comes across a video of her favorite influencer using an organic skincare brand. She clicks the ad to learn more, explore the brand’s website and signs up for their newsletter. What customer shopping journey stage does this scenario describe?
195. The _______stage of the customer shopping journey involves driving traffic to a webpage for customers to take an action online.
196. Which third-party measurement solutions can identify purchase lifts not on Amazon.com?
197. What are Sponsored Products?
198. Industry standard metrics, such as click through rate, return on ad spend, and detail page view rate, are considered what type of metrics?
199. Repeat purchases, return on ad spend, percent of new-to-brand customers, and number of reviews are metrics related to which stage the customer shopping journey?
200. AMC is currently available for which of the following ad types?
201. Overlap reports help advertisers to see overlap of audiences across their brand portfolio.
202. Where do Sponsored Brands ads primarily show up?
203. Which of the following audiences based on shopping interactions can be used by an advertiser to either re-sell, cross-sell, or up-sell products?
204. What is the value proposition of the Site Visitation third-party measurement solution?
205. Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?
206. Which of the following ad types are cost-per-click (CPC) ads that promote individual product listings in the Amazon store and select premium apps and websites.
207. Audience insights is a report that provides non-ad-attributed metrics to help advertisers understand the halo effects from an advertising campaign.
208. Which of the following Amazon Ads solutions can showcase your brand and products in a multipage, immersive shopping experience?
209. Which of the following examples would be an outcome of a loyalty-based advertising goal?
210. Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client’s recent product launch while campaigns are mid-flight. Which analytics solution is suitable for her needs
211. The _______allows advertisers to pass insights from other sources such as retail purchases, call centers, CRM, or mobile events.
212. _______metrics show the number of customers exposed to the ad, as well as the total number of exposures.
213. Which of the following describes the customers most likely to encounter Sponsored Display ads?
214. Iris is a large corporate retailer who sells disposable cameras. What type of advertiser would Iris be considered?
215. What is the primary purpose of Amazon Ads measurement solutions?
216. Which of the following describes an advertiser strategy with a loyalty business goal?
217. Sponsored Products ads are modified to be used through the Twitch channel.
